IP Integration (IPI) makes CosmoCall Universe the
optimum ACD and Contact Center upgrade path for a
traditional PBX. IPI, enables graceful,
investment-preserving evolution from a telephone-only,
circuit-switched environment to an IP-based, multimedia
contact center. The term IPI contrasts with the term
Computer-Telephony Integration (CTI), which describes
the traditional way of upgrading a PBX to a contact
center. IPI is more efficient, cost effective,
full-featured, and seamless than CTI, making CosmoCall
Universe an attractive alternative to the CTI upgrade
paths offered by many of the PBX manufacturers
themselves, such as Nortel’s Symposium Call Center and
Avaya’s Interaction Center. IPI has the additional
advantage of being suitable for implementation both as a
premise-based facility and as a service provider hosted
offering.
How IPI Works
IPI works by connecting the all-IP CosmoCall Universe
(CCU) to the legacy PBX via the IP trunk and line cards
that most PBX manufacturers now provide. Using IPI with
the PBX, and CCI (Computer-Computer Integration) with
the CRM Application, CosmoCall Universe greatly
simplifies the process of creating a complete contact
center and eliminates most of the complexities and costs
of the traditional CTI tools.
The following picture shows the traditional CTI
approach:

Contrast this CTI-everywhere approach with the
simplicity of CosmoCall Universe IPI:

While both of these diagrams are intentionally
simplified, anyone who has experienced a complete
implementation of CTI linking PBX, IVR, and CRM will
begin to recognize that IPI/CCI offers many advantages
over CTI.
Features and Benefits of IPI
- An advanced skills-based, priority-based, and
value-based ACD routing engine that applies to
all types of calls.
- New media channels such as web and e-mail in the
contact center.
- Combines multiple legacy locations into a single
virtual ACD, with unified queuing and
administration for all agents at all locations.
- Home Agents and Remote Supervisors with no
special equipment at either the main or remote
location, seamlessly integrated into to the
global call center operation.
- No need to deploy dedicated IVR and CTI systems
at each location.
- Investment Protection for your PBX, with an
evolution path to a completely IP-based Contact
Center infrastructure.
Additional Benefits of IPI in Hosted Call Center
Deployments
When IPI is deployed as part of a Hosted Contact
Center offering, the service provider's customers are
get a feature-rich, low-risk approach to moving their
contact centers into the 21st century:
- Minimal on-site equipment - most equipment is
hosted in the Service Provider's network
- Minimal initial investment
- Rapid deployment - no complex, dedicated
infrastructure to install
Figure 1 (below) is a block diagram that shows how
IPI adds CosmoCall Universe to an existing PBX by using
one of the PBX manufacturer's standard VoIP cards.
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Figure 1 -
IPI Architecture |
These cards can be added to the legacy switch at a
very moderate cost, providing the bridge between the
circuit switch and the IP contact center. Telephone
calls are delivered to the customer premises using the
existing circuit T1/E1 connections to the PBX.
These telephone calls can then be connected to
CosmoCall Universe agents. All agent types are
supported, including PC Softphone, IP Phone, Hybrid PC
and circuit phone, and circuit phone only. IPI brings
telephone calls to the agents with a minimum of change
to the existing telephone infrastructure, but provides
the full capabilities of CosmoCall Universe. For
example, agents can use the CosmoAgent application to
handle Internet calls, e-mail, and voice mail, in
addition to telephone calls.
Service Provider Perspective on IPI
IPI provides a very feasible way for contact center
Service Providers to add the ACD capability to premises
PBX and ACD installations. The method may be
particularly effective for customers who have not yet
deployed a full-fledged ACD, but who do have a premises
PBX in place. In these cases, the SP is effectively
competing with other advanced ACD options for whatever
PBX exists. The usual SP selling arguments apply to this
situation. But the SP's case is strengthened by the
existence of a very feasible and cost effective method
to add ACD capability as an overlay via the simple
installation of IP cards in the premises switch.
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